Business Outsourcing Solutions – Search Engine Optimization For Small Business
As a small time business marketer, it’s a must that you let Google know what you’re offering and where you’re located. However, keep in mind that this is not just being on top of the search engine result pages. It’s about giving you the opportunity to show up in front of the eyes of your targeted audience.
SEO or Search Engine Optimization for small business is one of the best ways for marketing your company by gaining more clients. With the help of SEO, search engines are able to locate your website and feature it in their results page when people enter the keywords for whatever your page is about.
So if you’re planning to take advantage of SEO for your business, here are some uncomplicated tips you could start implementing today!
1. Develop your social media profiles
The most important thing to remember here is having a social media profile that’s descriptive as possible. Make sure that all ‘About Me’ or ‘Information’ sections are filled out. The terms that you should use to describe your business must be the words or phrases that individuals use to search your site.
For instance, to make your Facebook Page famous for local searches, you must indicate your address, city, state, and zip. Also, you must include links that would take them to your business’ website.
2. Your social media content must be updated
To update your social content, always include those relevant keywords. This is to help determine your business through Facebook updates, pin description, tweets and more.
It’s also a great idea to share the content of your website or blog to your Twitter or Instagram to give it an SEO boost too. This will help Google index it faster (this means Google will add this URL to their database).
Tip: As much as possible, use the name of your business in your social posts. This will let Google associate the keywords used to describe your company with your name.
3. Build links by making your content shareable.
One essential factor in SEO is link building. Put it this way, your websites are being connected through links. When you have more quality sites linked to your page and you’re also connected to others, then there is a higher chance Google can determine your page.
4. Make use of Pinterest
Another simple way to create a shareable content is by using Pinterest. This social media site is a great way to build links and improve your keyword strategy. Because of this, Google can index pages from sites with higher SERP (search engine results page).
Moreover, you can increase the visibility of your page’s content by adding keywords in the title of a Pinterest board and description. If you’re going to write 500 characters to describe an individual pin, then you might want to include your keywords as well.
5. Sign up for Google+
Since Google loves Google+, sign up for their Business Page and fill out as many fields in the “About” section using keywords that will describe your business. Google will allow you to add a couple of customized links within your profile. So use this opportunity to connect this to your page or blog.
Improving SEO is definitely confusing and will take too much of your time. The best thing you could do is hire an outsourcing company with the best and affordable Search Engine Optimization services. While they make sure your website is building traffic, you can focus on the main core of your organization.